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Automated Customer Feedback and Surveys

What Gets Measured Gets Managed

The more customer feedback you have the better you can manage your business. Listening to your customers is among the best ways to build customer loyalty.

If you want to find out what you are doing right or wrong, there is no better way than to directly ask your customers. You should make it as easy as possible for customers to provide feedback about their experience. That is why it is recommended that customers be able to submit surveys by phone or Internet. The more customer feedback you can get the better, so you should make it as easy as possible.

Customer feedback may not always be positive, but it is always important. The sooner you can receive the feedback the better. For example, a customer has a poor experience at a restaurant and leaves very frustrated. If this person is notified on the receipt that they can take a survey by phone they can immediately dial the toll-free number from their cell phone and let management know exactly how they feel and why. This immediate feedback is exactly what management needs to hear. Instant Evaluate’s service can easily be set-up to automatically send an email to specific management when a customer submits an unsatisfactory survey. In this scenario management may be able to contact an unsatisfied customer within minutes of their bad experience. This could convert an otherwise lost customer to become a very loyal customer because of the quick response to a complaint.

Automated Surveys are a very powerful tool to increase customer loyalty.

Instant Evaluate’s Features include:

  • Phone and Internet Surveys
  • Capture Customer Voice Comments
  • Automatically builds customer email database
  • Real-time online Reports
  • Email Summary Reports and Service alerts
  • Multiple hierarchies from store level to upper-management
  • Easy to use reports
  • Easy data transfer to other applications
  • Very cost-effective
  
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