People may not always share their good experiences with you, but they’ll very likely share their bad ones.

This infographic tells a story about a negative customer experience.

For a business owner, it's natural to analyze your number of visitors, customers or sales. They are very well measurable values. However, not all entrepreneurs are able to see the missed opportunities. Moreover, measuring their value is even more difficult.

How would you estimate the value of something that didn't happen without making up the numbers?

We will take a closer look at the estimation of lost opportunities in the next article. In the following paragraphs, we will discuss why the lost opportunities even occur.