Instant Evaluate Vs Mystery Shopper

A Mystery Shopper is not a customer and therefore will never be able to provide a true customer’s perspective. A Mystery Shopper is an investigator that is paid to check on specific issues. The Mystery Shopper can likely provide data relative to what they are told to investigate but they cannot identify actual customer expectations.

Mystery Shopper’s data is difficult to benchmark because the moods of a mystery shopper may be impacted by many variables and different mystery shoppers have different influences and perceptions. Consistency is often an issue with Mystery Shoppers. Because Mystery Shoppers are very expensive, they only provide a small and random amount of service data.