TOP BOX

"Top Box" is a customer survey scoring system that measures customer satisfaction and loyalty.

This system considers the percentage of how often the highest possible scores are entered by a customer for every question in a category, or for the entire survey.

The rationale of Top Box scoring is that the only truly loyal customer is one that is totally satisfied. This is a very aggressive methodology but one that does have an application within the important field of Customer Service Management.

There are many books and articles dedicated to the Top Box Customer Survey Scoring System.

Often Top Box scoring is used in conjunction with other important Customer Survey Scoring systems such as Net Promoter Score (NPS), Loyalty Index or many other scoring systems.